Gold Standard Noteblock
An unremarkable notepad transforms into a luxury gold bar with just a few tweaks—a generous gilding of gold foil, embossing, and side-beveling. More than 100K+ sold—of noteblocks that is, not gold bars.
I followed up on the success of the Gold Standard Noteblock by seizing upon other appealing novelty notepad formats celebrating indulgences from chocolate bars to T-bone steaks.
- Role Concept • Format Development • Design
- For Chronicle Books
- Type Novelty Notepad