Golden Gate Bridge Ornament
I re-envisioned the packaging of our top-selling Golden Gate Bridge ornament to better align with the Parks mission to preserve the environment and source sustainably. I eliminated the previously used plastic clamshell that housed the ornament (shown last) and exchanged it for a recyclable carton box with diecut window. This new packaging solution increased the product’s shelf presence, gifting appeal, and Parks storytelling potential.
- For Golden Gate National Parks Conservancy
- Type Packaging Redesign