Mrs. Grossman’s carried a line of Super Sticker Packs that was not profitable given the domestic printing, labor, and assembly costs required. In addition, the presentation of the stickers within the packs felt like a disservice. We revisioned the pack as an oversized matchbook format featuring a diecut window and more than two times the sticker strips as the previous packs. Thumbnails showing the sticker strip designs are featured on the back cover. The unit cost of the revised format is one third the cost of the previous packs. Super Sticker Packs are now Grossman’s best-selling format.
Concept • Design
A sampling from the 21 sticker strips included in the Hello Love Super Sticker Pack
A sampling from the 21 sticker strips included in the Unicorns & Rainbows Super Sticker Pack
Specifications and early rendering sent out to vendors for quoting.