Mrs. Grossman’s carried a line of Super Sticker Packs that was not profitable. In addition, the presentation and packaging design of the stickers felt like a disservice. We revisioned the pack as an oversized matchbook format featuring a diecut window and double the sticker strips as the previous packs. The unit cost of the revised format is one third the cost of the previous packs. Super Sticker Packs are now Grossman’s best-selling format.