Forty-two-year-old multi-million dollar sticker company Mrs. Grossman’s Stickers & Gifts has a rich heritage and legacy. Established in 1979, Andrea Grossman pioneered the decorative sticker industry. Her innovative “Stickers by the Yard” sticker rolls—followed by the boom and popularity of scrapbooking, gave the company years of growth and success. However, as scrapbooking declined in 2006 and since, Mrs. Grossman’s needed to re-establish its market presence and positioning with a new visual identity and rebranding across applications, mediums, and touchpoints.