Costco Japan is a key account for Mrs. Grossman’s. We sell a single sku to them—a clear clamshell format holding 23 rolls of stickers. In an effort to increase sales, we were asked to submit new concepts, but with several stipulations: we had to retain a clear, see-through container (no carton boxes, etc.), we had to continue to offer the stickers in a rolled format, and we had to keep the current pricing terms in place.
Given these challenges, I focused on a purely design-driven concept informed by curation and trend. The Buying team at Costco Japan had previously selected which sticker designs it wanted to feature in their quarterly clamshell assortments, and I’d felt their selections could be more cohesive. In proposing the Rainbow Collection assortment, I hoped to demonstrate that the visual appeal and irresistibility of the assortment could be greatly increased by curating a color coordinated assortment in which each row showcased stickers set in a color from a rainbow. Rounding out the clamshell header to align with the extra large rainbow visual and title lockup were additional touches that did win over the Costco Japan Buyer. The Rainbow Collection debuted in Q2 of 2018.
- Role Concept • Design
- For Costco Japan Custom Product