Smitten Ice Cream Logo

I located some original notes and development pages for Smitten’s logo design. Robyn Fisher had started out with a Radio Flyer wagon outfitted with a liquid nitrogen prototype that she’d bring to events and Farmers' Markets to demonstrate the high-speed ice cream making process. She felt that the wagon was a key element for the logo. The stylized “Smitten” is my hand script, and a key for me was in rotating that capital “S” 180 degrees—it felt more balanced that way. They’ve since refreshed the logo and now have 10 locations.

  • Role Logo Design
  • For Smitten Ice Cream