For Valentines Day 2016, I developed an assortment of stamp sets and card kits for Dept. 18. This stamp set concept plays on nostalgic conversation heart candies housed in a plastic mason jar.
Vendor sample of Mason Jar Stamp Set.
This card kit concept allows the user to create customized sayings and sentiments in gold embossing powder against a backdrop of bold graphic stripes and a heart-shaped die-cut reveal.
Embossing Card Kit components and specifications.
Crafting process step-by-step visuals and completed card samples help to highlight the products' appeal and sell the concept to Buyers.
Vendor sample following kit evolution and modifications.
Company-wide Trend Artwork and Assets for Valentines 2016. I was provided with these icons and color palette from which to create product for my category.
2nd page of company-wide Trend Artwork and Assets for Valentines 2016 featuring patterns.
This children’s card kit concept highlights the charm of a Scottie and Kitty character. Children can customize die-cut card flats with stickers and stamps.
Proposed assembly placement for packaging.
Children’s card kit components and specifications.
Completed card samples.
Vendor samples following kits' evolution and modifications. Buyer opted to split the original kit into three separate skus that each feature a lead whimsy character.
Company-wide Trend Artwork and Assets for Children’s Valentines 2016. I was provided with these icons and color palette from which to create product for my category.