Chocolate Bar Notepad

My original wrapper design for this notepad was challenged by an actual chocolate company that felt the design was too similar to their own chocolate bar wrapper. Early sales images of the notepad circulated online, and the company issued a cease and desist letter. I swiftly compiled an inhouse design process brief documenting my wrapper design evolution and existing chocolate packaging design precedents, but Chronicle stakeholders opted to avoid potential legal exposure and printed an alternative wrapper solution I’d designed. A bittersweet learning experience!

  • Role Concept • Design
  • For Chronicle Books
  • Type Novelty Notepad